The consumer product that was chosen for evaluation was sourced from an electronic advertisement on the Rushfit website www.gsprushfit.com.The product being advertised is an ultimate home fitness program that is said to produce the desired results fast. The website was designed to provide information about proper training mechanics, weight progression, and diet in regards to physical fitness. The program emphasizes the use of proper techniques in order to avoid possible instances of injury while maximizing the benefits of physical activity.
Evaluation of the advertisement
The colors used on the advertisement page have been used to emphasize the highlights of the product and increase the visibility of the text to the reader. A dark-grey background has been used to increase the visibility of the texts. The text is in white and this has been used to increase the contrast between the text and the background, therefore, enhancing visibility.
The intended customers seem to be anyone who is ready to commit to the physical fitness program regardless of the, ability or fitness level. There are various techniques used to draw the attention of the reader and the first one is the use of success stories from other individuals who have gone through the program. The fact that the exercise can be done in the comfort of one’s home is also an attention drawer. Photos of well-built and physically fit individuals have also been used to suggest the product after the program.
The advertisement is straightforward and factual since it is based on scientific proof and is result-oriented. There is an emphasis of the use of a good diet to supplement physical activity.
Evaluation of the product
As stated earlier, the product in the advertisement is a physical fitness program that is said to lead to improved physical fitness and performance. Physical fitness and improved performance are scared to be achieved through loss of body weight and other intense activities. The subject’s age, physical fitness, and health condition match those whom it is directed to since, in order for every individual to ensure wellness, one should attain physical fitness (Hoeger & Hoeger, 2010).
This product is supported by scientific evidence since studies have linked the body mass index with the mobility and body balance of an individual (Hergenroeder, Wert, Hile, Studenski, & Brach, 2011). The studies showed that those individuals who were obese displayed reduced performance and balance while those who had normal weight experienced greater performance.
Other studies have shown that physical fitness could help in controlling cardiovascular disease risk factors (Sassen, et al., 2009). This research targeted middle-aged men and women who had metabolic syndrome and had the risk of getting coronary heart disease. The results indicated that individuals who were physically active (fit) had a lower chance of coronary heart disease compared to those who were not. Physical fitness should, therefore, be a lifetime thing since this would ensure wellness (Hoeger & Hoeger, 2010).
The program advertised is, however, not free and therefore, some other less expensive activities such as jogging and swimming could be adopted to achieve physical fitness and increased performance. The result would, however, not match that which could be attained after the physical fitness program advertised.
The advertisement can be said to be straightforward and factual since the need for physical fitness is supported by scientific evidence and is said to increase an individual’s performance and health status (Fahey, Insel, & Roth, 2009).
Fahey, T., Insel, P., & Roth, W. (2009). Fit & well (9th ed.). Boston: McGraw-Hill.
Hergenroeder, A., Wert, D., Hile, E., Studenski, S., & Brach, J. (2011). Association of Body Mass Index With Self-Reported and Performance-Based Measures of Balance and Mobility. Physical Therapy, 91(8), 1223-1234.
Hoeger, W., & Hoeger, S. (2010). Lifetime physical fitness and wellness: A personalized program. Chicago: University of Chicago Press.
Sassen, B., et al. (2009). Physical fitness matters more than physical activity in controlling cardiovascular disease risk factors. London: Sweet & Maxwell.