The Role of Organizational Communication on Organizational Growth


Communication stimulates productivity. It is a means of sending and receiving messages in an organization. Organizational communication can affect the growth of an organization thus; it is the key to success in the organization. Organizational communication is a link by which messages are sent by the sender to the receiver. The sender may encode the message using an effective channel of communication. The recipient of the message can decode the message with full knowledge of its content. Communication climate is a pattern by which information is transferred and received by an organization. When the organizational climate of an organization is effective, there would be teamwork and cohesion among the employees.

The Communication Climate in Bank of the North

As you enter the bank building, you are greeted with peaceful atmospheres that signify an effective communication process. The pattern of communication in the banking hall can be categorized in two forms.

The formal communication process: Due to technological advancement, each employee is attached to a system that bears his or name with a password to avoid unauthorized use. It is a rule to check mails daily and violation of the rule attracts a penalty. For example, the management alerted an employee to stop transaction with a particular client. The message was sent to his e-mail. The staff ignored the message from the management and went ahead with the business transaction. The staff was suspended at the next board meeting, thus setting an example for the organization. The communication climate in the bank is cohesive and the management relies on the effectiveness of the communication structure to assert his control in the organization. The management utilizes the communication process to strengthen each employee during board meetings. The staff uses the feedback mechanism to access the response of the management. When matters are brought to the knowledge of the management, the response is sent without delay and this strengthens the communication process (Robbins & Judge, 2009).

Informal communication process: This type of communication exists in the bank. When a staff defaults on a task and has a case to answer from the management, the matter is treated through the informal communication channel before it reaches the management. Speculations and rumours go through this channel. Sometimes, management uses this channel of communication to present a policy to the employees. For example, rumours of promotions and demotions were received on the eve of a general board meeting. It was a strategy designed by the management to energize the employees to be punctual for the next board meeting.

The strengths and weakness in my organization

My organization is not perfect in the communication process, but it has a strong communication climate. The pattern of message transfer from the source to the recipient follows a general principle. The strengths in the communication process in the organization hinges on the support from the management. The executive utilizes an open-door policy that gives equal rights to employees. The strengths are listed below:

  1. Empathy: The executive understands the ability of each staff and creates a platform that harmonizes individual differences in the organization.
  2. Equality among the workers: This is another source of strength in the organization. The manager respects the position of each staff and treats them equal. The manager is unbiased in making decisions.
  3. Descriptive in communication: The management communicates in clear language using effective communication channels to the entire staff. The decisions taken are clear and follow the organization’s principle. There are no hidden agenda in the message.
  4. Problem orientation: When matters arise in the bank, the manager analyses the problem with mutual consent. The issues are made public at board meetings and open for discussion to all staff.
  5. Flexibility: The manager is flexible with his or her decisions; this is an advantage in the organization. It creates from for individual creativity and improvement.

Weakness in the communication process

Although the management is open minded in dealing with her employees, the weakness includes:

Superiority: The management often reminds her staff of her ability to employ and fire anyone. This strategy is counterproductive. It does not improve the efficiency of the staff rather; it weakens the communication climate in the organization.

The management refuses to take responsibility for decisions that brings negative results. This reduces the contribution of the employee during general meetings of the organization.

The communication climate in the organization is effective. This is a result of a smooth relationship between the management and her employees. The management understands the advantage of a good communication process and the influence it has on the growth of the bank. For example, a message was sent to the bank by the top executives reminding them of the penalty of suspension if they could not meet their quarterly target. The manager analyzed the secular at the emergency meeting and promised to maintain her staff strength no matter the outcome of their result. The employees were touched by the speech and were motivated to improve on their performance for the growth of the organization.


Robbins, S., & Judge, T. (2009). Organizational Behavior. Pearson Education, Inc., 348-382.

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